Audi Expects 25% of N. American Sales to be Electric by 2025


In a press conference held at the Los Angeles Auto Show in November 2015, Audi of America President Scott Keogh outlined the brand's future electric vehicle plans. He called the moment a pivotal time in the marquee's history noting that electric was the future. During the presentation, he said that the company recognizes the importance of electric vehicles and that Audi expects at least 25 percent of North American sales to be electric vehicles by 2025.

On stage during the presentation were the company's currently-available A3 plug-in hybrid and newly-unveiled all-electric SUV prototype with 30-mile range. Keogh said Audi will support the broad adoption of EV technology in the US by developing a nationwide 150 kW fast charging network. This network will allow the all-electric prototype SUV to be capable of cross-country travel. The network will charge the 95 kWh battery pack of the SUV to 80% in 30 minutes. That's enough for 200 miles worth of driving in the SUV. Although little other information was given about the network, it's clear Audi plans to have a robust nationwide charging network to rival the Tesla Supercharger network. Audi says it is committed to the costs and the network will be operational by the launch of the SUV in 2018.

Audi, along with other vehicle manufacturers, are committing more resources to bring better electric vehicles to market to spur improved sales. Stricter emissions standards are making these sales targets necessary. By 2025, U.S. Corporate Average Fuel Economy (CAFE) rules require carmakers achieve a fleet average of 54.5 MPG, and California has a mandate that requires automakers sell zero-emission vehicles.

Keogh closed the press conference by saying Audi's commitment to going electric is a turning point for the brand. "The electric driving revolution isn't impossible, it isn't just likely, it is absolutely inevitable."


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