About ECI

Supporting EV Adoption with Educational Resources

ECI offers a full suite of customizable EV educational products designed to move the needle on EV adoption.

Company History

Electric Car Insider was founded in 2009 by a group of educators, marketing experts and software developers who are also EV enthusiasts. The company’s first product was a comprehensive directory of electric cars.

The EV Buyers Guide is one of the industry’s most valuable resources for drivers looking to buy an EV.

It is used by utilities throughout the U.S. as a handout at events and Ride and Drives and is distributed on the newsstand at Barnes & Noble.

In 2013 ECI began producing Electric Car Guest Drives - ride and drives that are staffed by EV drivers rather than salespeople.


ECI has managed 88 ride and drives — 66 of them were held in 2018 and 2019 throughout the U.S.

Locations included California, Oregon, Nevada, Arizona, Michigan, Missouri, New York, Virginia, Tennessee and Florida.

Since 2014 ECI has added additional products to its line-up of educational resources, including software programs that make selecting and purchasing an EV easier, as well as large-scale, inflatable pillars that serve as educational guideposts, visual design and architectural elements for ride and drives. The posters answer the Top 10 most common EV questions.

The displays are used by ConEd, NYPA, OUC, Alabama Power, Pasadena, Colton and other utilities.

Available in 2020, EV Navigator is a comprehensive program for utilities that assists prospective EV drivers along the journey to owning and driving an electric car. It lets users track their progress and plan their next steps.

EV Navigator provides management reports needed to optimize EV Outreach Programs.

The program is based on a modular framework providing responsive solutions to each utility’s needs.